Tweed and Bedrocan Sponsor Safe Driving Campaign with MADD Canada
By Marijuana.Ca Staff on May 16, 2016
Canada's largest medical marijuana producer, Canopy Growth, whose wholly owned subsidiaries, Tweed and Bedrocan announced plans for a national campaign to raise awareness of impaired driving, under the influence of marijuana.
The campaign will be developed and administered by Mothers Against Drunk Driving (MADD Canada) and The Canadian Drug Policy Coalition (CDPC). To fund the campaign, Canopy Growth will be using proceeds from a previously announced education fund dedicated towards responsible use of marijuana.
"We're proud to be bringing together the Canadian leaders in sober driving campaigns with leaders in the development of responsible drug policy for this important initiative. Now that we're on the verge of a legal access to cannabis for personal use, it's time to step up and do our part as responsible corporate citizens," said Bruce Linton, Chairman & CEO, Canopy Growth.
The campaign is well timed, as the federal government prepares to legalize marijuana for personal use in spring of 2017.
"MADD Canada has had a great deal of success in reducing the number of impaired drivers on Canadian roads," said MADD Canada Chief Executive Officer Andrew Murie. "As laws change in Canada we think it's important to take the same approach to cannabis as we have with alcohol, particularly given an increasing presence of cannabis in driving incidents already. MADD Canada continues to raise awareness on the risks of drug-impaired driving, and we are pleased to be part of this new national campaign to educate the public and reduce the number of people who drive while impaired by cannabis."
The Canadian Drug Policy Coalition will contribute research and third party expertise.
"Ensuring that Canadians understand responsible cannabis use and its impact on impairment when operating a motor vehicle is an important part of moving to a regulated market for cannabis in Canada," said Donald MacPherson, Executive Director of the Canadian Drug Policy Coalition. There is an emerging body of research that we can lean on to help Canadians understand impaired driving, understand when they are impaired and make responsible choices."