A dynamic partnership is developing with a strong Maritime connection. Moncton based Canadian marijuana producer, OrganiGram, joins forces with the hit TV show, the Trailer Park Boys (filmed in Nova Scotia), to develop marijuana products and brands for the upcoming legal recreational market in Canada.
“This relationship solidifies one of our strategic building blocks as we plan for the legalization of recreational use in Canada. The team at Trailer Park Boys have an aligned vision to develop a National brand with our assistance and we’re incredibly excited at how the partnership will come to life,” said Ray Gracewood, Chief Commercial Officer at OrganiGram.
“We remain firmly committed to producing and supplying world-class cannabis for our increasing patient base; and we plan on maintaining that commitment in the future at OrganiGram. But we also need to be strategic about the opportunities that will be afforded to us with the advent of recreational use in Canada. Brands will play a key role within the cannabis market space, and we’re devoting the thought leadership and developing our strategy well in advance of these expected changes to ensure we’re prepared,” added Gracewood.
“We had been monitoring closely to best understand how we might be able to enter the cannabis space in Canada. After our initial meeting with the Maritime based executive team at OrganiGram, we all felt strongly that they were the perfect partner and the timing was right to move forward,” said Louis Thomas, President of Sonic Entertainment Group, representing TPB Productions Limited in this transaction.
The liberal government has committed to introduce legislation in the spring of 2017, to legalize recreational marijuana.
We are likely to see more strategic partnerships much like this one, in the future, where celebrity-endorsed brands will help elevate licensed producers’ products in a legal recreational market.
Marijuana.Ca Comment: Comedy is the spice of life. Things are about get a lot more interesting in the marijuana space over the next 12 months.