As reports suggest, the Ontario government plans to pivot to a private retail model to sell pot in stores this October 17, marijuana companies are eying retail opportunities to Ontario, one of the most populous provinces in the country.
This excitement has been building since a source from the provincial government, who spoke on condition of anonymity, told the Globe and Mail (late July) that the Finance Minister Vic Fedeli and Attorney-General Caroline Mulroney are expected to make an announcement in the coming weeks that will outline the government’s plan to pivot from a public to either a private or hybrid retail model.
As Canada inches closer to legalization of recreational cannabis, the Crowns Retail Council announced their launch on Wednesday, stating they are “ready to serve cannabis companies who want to build legendary brand experiences.”
The Crowns Retail Council is offering a “one-stop shop” to help build a unique marijuana brand experience via: design, regulation, marketing, government relations, branding, and customer experience.
They said they will provide expert guidance in every aspect, from licensing through to point-of-sale, to build a memorable retail experience.
Reports are suggesting that Ontario will soon join private retail models similar to those in British Columbia, Alberta, Saskatchewan, Manitoba, Newfoundland and Labrador and the Territories of Yukon and Nunavut.
“Crowns Retail Council will help cannabis companies seize this historic moment and create brands and retail experiences that will capture the Canadian consumer’s imagination from the moment they open their doors,” said Rebecca Brown, Founder and CEO of Crowns Creative. “Modular offerings that meet each client’s needs is what Crowns has always been about.”
“Our retail team at CCI looks forward to assisting retail applicants that wish to submit applications in Ontario and across Canada. We have had an extremely successful track record of approvals in other provinces that have allowed for applications to be submitted from private retail stores for the sale of non-medical cannabis,” said Deepak Anand, Vice-President of Business Development and Government Relations at Cannabis Compliance Inc.
The Crowns Creative Agency is made up of 14 expert members, they include:
- Crowns Creative — a full-service marketing agency for the cannabis industry.
- Cannabis Compliance Inc. — Canada’s original cannabis consulting firm.
- Jackie Charest – High-end retail expert
- Cova Software – Point-of-sale (POS) solution for cannabis companies
- James Fraser – President Fraser Retail Strategies
- Deb Hall – Dive Networks
- Harrison Jordan — Cannabis consultant, commentator and lawyer
- Baron Manett – Per Se Brand Experience (PSBX)
- Will Novosedlik – Brand Strategist
- Kelly Olsen – Principal with Co. Retail Consulting
- Paul Rowan – Co-Founder of Umbra
- Jonathan Scott – Consultant, government relations expert
- Tracie Wagman – CEO of TWRL
- Sara Zborovski – Partner, Norton Rose Fulbright
For more information on the Crowns Retail Council, please visit crowns.agency/council/
By Marijuana.Ca Staff